How to run it: Panel 1 before the call. Panel 2 during (or right after) the call. Panel 3 anytime a red flag shows up. The tower gives you one of three calls: cleared for takeoff, hold, or walk away. No verdict until every pre-flight item is answered. Unknowns count against you... because "I don't know" is exactly how deals get built on sand.
0 of 20 answered
PANEL 1Pre-Flight: Ideal Conditions
Answer these BEFORE the call (finish any leftovers during discovery). Every "unknown" is a question to ask on the call, not a box to skip.
PANEL 2Tower Comms: The 5 Deal Breakers
State these out loud on the call, BEFORE the partner discovers them mid-campaign. Toggle each one: said it, or skipped it.
PANEL 3Walk-Away Triggers
The reds. Any ONE of these puts the deal on hold. Two or more means no deal today... no matter how big the list is.
Tower Call
AWAITING DATA
Answer every pre-flight item and toggle the deal breakers to get your call.
From Deals Over Clients, Issue #15: Inside a Real 40-Minute Coffee Date.
Run the tower before every conversation and walk in SOLID.
Deals Over Clients